Make it shiny!
Quick hit turnaround on a rather unusual, and short, brief for an in-house safety video for Howdens Joinery Co. done with those fine folks at Scubaboy Inc.
What I did:
“Make it shiny!” the director asked, “Like Match of the Day, or a sports broadcast…!”
So I did – I took the logo into C4D, did stuff, composited it in AE, hit the Make-It-Look-Awesome button (Optical Flares), which made it look awesome. And shiny.
Which is, of course, the first thing you think of for an in-house safety video, only this time round, the treatment for the entire project was a cross between MOTD, The Apprentice & any number of major sports broadcasts featuring studio puntidry. Unusual, but it worked.
How I did it:
With C4D, AE and a small dose of rendering panic. I did this in at the excellent Scubaboy Inc. who pretty much gave me a logo & left me to it – and this, my good friends, is the result…