So Gav Jam Factory Strange hit me up about the launch of his second wave of Droplets vinyl toys –

“Hey Ciaran, you interested in putting together a quick animation for the Droplets 2 launch?”
“Sure, sent me over some logos and whatnot, I’ll see what I can do… How will you use it?”
“We’re going to project it on the night onto the wall outside 50-50, the one with the Banksy mural, like some sort of Bat-signal. Any idea as to what you’re gonna do?”
“Well, I’ve been trying my hand at learning Cinema 4D, there could be some potential here, let me take care of it…”

I fired up Illustrator, prepped the logo for C4D, extruded the logo and broke it into different elements, then animated them all into place.  I then exported an image sequence & composited it in After Effects for my first working project with Cinema 4D – and thus began my love/hate relationship with it. Some days, it works like a charm, other days it’s a cruel mistress. Or it’s just me being a fuckwit. The launch featured a gallery/exhibit with 50 artists and designers personalising some blank Droplets, a queue of a couple hundred fans & assorted boffins snaking patiently up Park Street and this thing playing on repeat on the wall outside…

Get on down with the interweb geekout at jam-factory.com and at Droplet’s flickr pool.