Mo’ cars… This time round, I worked with Scubaboy Inc. on this project where we made a grip of videos and visuals for Hyundai UK’s annual dealer convention. The HD screen was mounted centre stage surround by a MISTRIP LED light sculpture which allowed us to continue graphical elements beyond the screen into the lighting.

With just 3 studio photos of the i40 – front, rear and side profile – I made this teaser played prior to the on-stage unveiling of the car itself.  Our only brief from the production company was to make it look high tech and to take inspiration from…. any BMW commercial!  So with extreme limits on time and assets, adding a load of Trapcode Form, Particular and 3D Stroke with a healthy dollop of Optical Flares on top to make it all look as jazzy as possible.

Production company: Scubaboy Inc.
Creative Director: Scubaboy
Animation: Ciaran O Connor
Edit: James Ward
MiStrip Animation: Ciaran O Connor / James Ward
Client: Hyundai Motor UK
Agency: Jack Morton Worldwide
Agency Producer: Graham Lehr