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Hyundai dealer convention

Mo’ cars… This time round, I worked with Scubaboy Inc. on this project where we made a grip of videos and visuals for Hyundai UK’s annual dealer convention. The HD screen was mounted centre stage surround by a MISTRIP LED light sculpture which allowed us to continue graphical elements beyond the screen into the lighting.

With just 3 studio photos of the i40 – front, rear and side profile – I made this teaser played prior to the on-stage unveiling of the car itself –

Graphics highlights montage

Closing montage

Production company: Scubaboy Inc.
Creative Director: Scubaboy
Animation: Ciaran O Connor
Edit: James Ward
MiStrip Animation: Ciaran O Connor / James Ward
Client: Hyundai Motor UK
Agency: Jack Morton Worldwide
Agency Producer: Graham Lehr