Fitness documentary Youtuber Josh Brett approached me some time ago to create some motion design and explainer animations for his channel.

Josh’s work is largely a short form documentary about topics such as the shady world of supplements, how to sleep like an elite athlete, unrealistic body standards, that sort of thing.  Quite interesting on all sides, no matter how much sport you do, or don’t do.

So that’s where I came in to illustrate and animate key concepts in time with the voice over – show, don’t tell!  One major project was creating close to 80 minutes of motion design to help illustrate and ultimately sell his Body Transformation Workshop, which was a project that lasted several months.

The process was straight forward enough – use some guidelines such as colour palette, typeface and a few more to craft designs to hammer home the key points in the voice over.  That involves a serious amount of cutting out hundreds of images in Photoshop, building some base or template compositions in After Effects to ensure visual consistency and minimise repetitive tasks.  Layers were layered, markers were marked and expressions were expressionized into a collage of visual awesomeness.