In October 2013 I took on this big batch of work for a long-standing client of mine, digital agency Mason Zimbler, and this was animating & editing their showreel.

What I did:

The vast majority of their work consists of websites, infographics & various ad campaigns, mainly digital content rather than “pure” motion graphics. So I took a handful of (well, close to 15) their static web infographics (some 7500px high, with 500+ layers), organised them for animation in After Effects and added the magic sparkly stuff. Granted, none were never meant to be animated in the first place, several didn’t make it in at all, but animating each layer, adding camera moves and then speeding them up somewhat in the edit made for a killer piece.

Along with the infographics are animated website builds, 3d books, app walkthroughs and composites with 3D models – again stripped down, organised & renamed before animating them all into shot in AE & C4D. Quite a workload for one man, but it looks well, with plenty of blink-&-you’ll-miss-it details dropped in here, there and everywhere.

How I did it:

Blasting away at the coalface with some heavy-hitting, high-powered expressions which let me animate hundreds of layers with just a handful of keyframes and focus on adding 3D camera moves into the mix.
Throwing these animations into composites with tablets, phones and whatnot.
Once again, my twin processor 64Gb workstation, the Gangster of Love, was my standout power tool, munching through all the tasks I threw at it.